Tools

AI Strategy Hunter

Find the best first place to apply AI in your business, starting from one service you already sell. Sixteen statements, about three minutes, and a result that names one area and the ideas worth looking at inside it.

No sign-up and nothing to submit. Your answers stay in your browser.

Step 1: Which service are we looking at?

Pick one thing you sell, not the whole business. AI rarely pays across a whole company at once. It pays inside a specific service, where the same work repeats.

A few words is enough. It only changes how your result is worded.

We use this to choose which ideas to show you. It does not change which area you get. If your service names your trade, we fill this in for you.

Step 2: How true is each statement?

Answer for the service you named, as it runs today rather than how it should run. If you are unsure, pick the middle answer.

  1. Delivering this service means someone copies the same details from one place into another.
  2. Customers ask the same questions before they buy, and someone answers each one by hand.
  3. Every quote for this service is built by hand, even when most of it matches the last one.
  4. Only one or two people know how to deliver this service properly.
  5. The first draft of anything we produce for this service, a report, a summary, a proposal, starts from a blank page.
  6. Choosing the right option is hard for customers, and they often need a call to work it out.
  7. Work on this service creeps beyond what was agreed, and the extra is rarely billed.
  8. Taking on twice as many customers for this service would mean hiring.
  9. Our most skilled people spend part of every week on admin for this service that needs no judgment.
  10. There is something customers would value, like an instant estimate or a tailored plan, that we have never offered because it would take too much staff time.
  11. We spend real time on leads for this service that were never a good fit.
  12. We explain the same things to every new customer, one conversation at a time.
  13. Customers wait on us because a document is not ready, not because the work is hard.
  14. Inquiries about this service that arrive in the evening or at the weekend wait until someone is back.
  15. Reporting to customers on what we did takes hours we do not charge for.
  16. What we know about this service could be packaged and sold, as a guide, a tool, or a template, and we have never done it.

Your browser has JavaScript turned off, so the Hunter cannot add up your answers here. The four possible results and how each is decided are set out below.

What are the four possible results?

Each result is one of the four capability areas we assess every business against. Here is what each one means for the service you named, and where to look first.

What could we do faster?

Speed: Business Process Automation

The time in this service goes on producing things, not deciding things. Notes become documents, forms become records, and a skilled person does the typing in between. That is the most predictable kind of AI project, because the input already exists and the finished output is easy to check.

Look first at: Discovery Call Summarizer, Email Response Assistant, Client Onboarding Packet Builder

The measure: Hours reclaimed per week.

See all 25 Speed ideas

What could we offer now that used to be too expensive, technical, or complicated?

Capability: Customer-Facing AI

Customers of this service are waiting on answers, or struggling with a choice, and you have been filling the gap with people. The opportunity is something the customer uses directly, which answers or guides them at the moment they need it, and hands your team a better-qualified conversation.

Look first at: Custom Quote Builder, Website Chat Assistant, Interactive Package Selector

The measure: Response time, qualified inquiries captured, questions resolved without a person.

See all 25 Capability ideas

What would make this work more profitable?

Margin: Sales & Revenue Operations

Winning this work is not the problem. Keeping it profitable between the first inquiry and the invoice is: quotes built from scratch, scope that drifts, reporting nobody pays for. AI here does not bring in more customers. It makes the ones you have cost less to serve.

Look first at: Lead Qualification Assistant, Change Request Analyzer, Proposal Automation System

The measure: Time to proposal, proposal-to-close rate, hours lost to non-billable admin.

See all 25 Margin ideas

What could we repeat, automate, or sell?

Scale: Scale & Leverage

This service is limited by who knows how to deliver it, not by demand. Growing it today means hiring. The opportunity is turning what those people know into something repeatable, which new customers can use without a conversation and your team can deliver without starting over each time.

Look first at: Productized Service Intake System, Client Education Library, Automated Onboarding Sequence

The measure: Clients served per staff member, and revenue not tied to owner hours.

See all 25 Scale ideas

How does the Hunter decide?

Each of the four areas has four statements. True counts 2, Partly true counts 1, and Not true counts 0, so every area ends with between 0 and 8 signals. The area with the most signals is your result.

When two areas tie, the one with more statements marked True wins, because one strong signal says more than two lukewarm ones. If they are still level, the Hunter picks the area that is usually quicker to act on, in this order: Speed, Margin, Capability, Scale.

It is deliberately simple. The Hunter cannot see your volumes, your systems or your margins, which is exactly what an assessment spends two to four weeks finding out. Treat the result as where to start looking, not what to build.

Get started

Want the real answer rather than a quick one?

Sixteen answers point in a direction. An AI Readiness Assessment goes inside the service, measures where the time and margin actually go, and comes back with a costed roadmap you can act on, whoever builds it.

We reply within one business day.