Lite Scan
An automated score with no human probing and no manual verification. One page of results, produced quickly, to tell you whether there is a problem worth investigating.
Best for: Finding out if you have a problem at all.
AI Search Visibility (AEO)
AI search visibility: be the answer, not the tenth blue link.
We measure exactly what ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Copilot say about your business when a customer asks, then fix what is keeping you out of the answer.
Six named surfaces, a locked set of the questions your customers actually type, three runs per question, and screenshots of every result. You will see what we saw.
What is answer engine optimization?
Answer engine optimization, or AEO, is the work of making your business the source an AI system cites when it answers a customer's question. Traditional SEO competes for a position in a list of links. AEO competes to be inside the answer itself, which is a different job with different mechanics.
You will also see this called GEO, for generative engine optimization, and sometimes AI SEO. The industry has not settled on one term and both AEO and GEO are in active use. We use AEO because it is the term our own methodology, scoring rubric, and service tiers are built around, and adding a translation layer between our documents and your report would help nobody.
The mechanics differ from SEO in three ways that matter.
Your website is not the only thing being read. It matters enormously, and everything below assumes you are fixing it. But 80% of AI citations come from third-party sources rather than a brand's own content (BuzzStream, 12,000 AI responses, 2026): directories, review platforms, industry roundups, community discussion, and video. Wikipedia and Reddit alone drive over 25% of ChatGPT's US citations (5W Research, 2025). Your site is what gets cited. Those other sources are much of what decides whether you are in the running to be cited at all. Both need work, and most businesses have only ever worked on one.
They extract from structure rather than reading a page top to bottom, so how a page is organized affects whether it can be quoted at all.
They strongly prefer recent material. 50% of AI citations come from content published or updated within the last 13 weeks (Amsive, 2025).
Why did our rankings hold while our traffic dropped?
Because the answer is being given without you. The customer got what they needed on the results page, or inside a chat, and never reached the list your ranking lives in.
Google AI Overviews now appear on 48% of all Google queries (SE Ranking and SeoProfy, 2026), and top organic results are seeing click-through fall by 15 to 46% (multiple studies, 2025 to 2026). Your position did not move. The thing above your position did.
Google AI Mode ends 93% of its sessions with zero clicks to any external site (Semrush, 69 million sessions, 2026). Google AI Mode is a separate conversational surface from Google AI Overviews, not a different name for the same feature. The two cite the same URLs only 13.7% of the time (Ahrefs, 540,000 query pairs, 2025), which means being cited in one is close to no evidence that you are cited in the other. They have to be measured separately, and they are.
The traffic that does arrive from AI search is better than what it replaced. Visitors referred by AI convert at 4 to 5 times the industry average (Ahrefs and Semrush, 2025), because they arrive already recommended rather than still comparing. Fewer visits, better visits. That is the trade, and it only works in your favor if you are the business being recommended.
Two different things happen when an AI system talks about your business, and only one of them reaches your reporting.
A citation is a clickable link to your site. It sends a visitor, and that visitor is counted.
A mention is your name appearing in the answer with no link attached. Only 23.1% of AI brand mentions include a citation back to that brand's own domain (BuzzStream, 12,000 AI responses, 2026), so most of the time what you get is a mention. It sends nobody directly and your analytics record nothing at all. But the customer now has your name. What they usually do next is search for you, or type your address straight in, at which point your own reporting files them under branded search or direct traffic. The answer that actually produced the customer gets credited nowhere.
So the two numbers above are not in tension, they are the same story from two ends. Roughly three quarters of the influence arrives as mentions you cannot see. The people who do reach you convert at 4 to 5 times the industry average (Ahrefs and Semrush, 2025) because the comparing and the deciding already happened inside the answer, before they ever loaded your homepage. Fewer visits, better visits, and a large share of the effect invisible to the tools you currently use to judge your marketing.
That gap is the reason this gets measured deliberately rather than inferred from a dashboard.
None of this is a reason to abandon SEO. The technical hygiene that ranks a page is also what lets a crawler read it. AEO is the layer on top, and it is the layer almost nobody has built yet.
How do you measure something ChatGPT says?
By asking it, on the record, the same way every time. We build a locked set of the questions your customers actually ask, run each one three times across every surface in scope, capture the transcripts and screenshots, and score the result against a fixed rubric. Lock the questions and the score becomes comparable quarter over quarter, which is the only way to prove anything moved.
Two analyses run underneath the score. The first asks whether your site can be found, read, and cited at all. The second asks what AI systems currently say about you, and how far that is from what you want them to say.
The measurables
Named plainly, because these are the terms you will be comparing against other quotes: share of voice per engine, mention rate against citation rate, sentiment and accuracy, competitor comparison on identical questions, and coverage by service category. The audit page breaks each one down.
The five pillars
Each pillar carries equal weight in the composite AI Visibility Score.
| Pillar | What it asks |
|---|---|
| Technical Readiness | Can AI crawlers reach your site, and does your page still have content when JavaScript is switched off? |
| Structured Data & Extractability | Is there a machine-readable declaration of who you are, and is the page structured so an answer can be lifted out of it cleanly? |
| Content & Freshness | Does your content answer real questions, in depth, recently enough to be cited? |
| Authority & Entity | Do the third-party sources AI systems trust actually mention you, consistently? |
| AI Visibility | When we ask the real questions, do you appear, and what is said about you? |
Worth knowing: most of the Authority pillar cannot be scored by a crawler, because seven of its nine checks live off your website. A pillar that reads zero on our reports means nobody has looked yet, not that you scored zero. We do not let "we did not check" quietly become "it is not there."
The six Brand Gap dimensions
The gap analysis that opens every engagement. It measures the distance between how AI describes you today and how you need to be described.
| Dimension | The gap it finds |
|---|---|
| Visibility Gap | How often you are named, compared with your direct competitors |
| Narrative Gap | The distance between your intended positioning and how AI actually describes you |
| Topic Gap | High-value subjects where you have no AI-recognized authority |
| Format Gap | Content types AI systems prefer to cite that you have not produced |
| Web Mentions Gap | Absence from the third-party lists and directories AI uses to build consensus |
| Demand Gap | Branded and near-intent searches where you are not showing up at all |
What can we buy from you?
Five things, in order of depth. Most businesses enter at the audit and decide about remediation once they have seen it.
AI Visibility Audit
The core product. A full five-pillar audit combining automated checks with manual probing across every surface, every client-facing finding verified by a human before it reaches you, delivered as a branded report with an evidence appendix and a walkthrough call.
Best for: Knowing exactly where you stand and precisely what to fix.
AI Visibility Audit Pro
The core audit plus your own analytics integrated, an additional answer surface added to the probe set, and a competitor deep-dive.
Best for: Competitive categories, and businesses that need to see the gap against a specific rival rather than the field.
Remediation, in three tiers
The fixes, scoped from your audit findings.
- Tier 1 Foundation. Technical audit and remediation, entity and schema setup, Google Business Profile optimization, Brand Gap analysis, a content strategy brief, and content launch through the first 90 days. Built for smaller businesses and newer clients.
- Tier 2 Growth. Everything in Tier 1, plus ongoing content production, video strategy, backlink outreach, quarterly content refreshes, and monthly AI visibility reporting. This is the most common engagement structure.
- Tier 3 Authority. Everything in Tier 2, plus multi-platform presence management, programmatic page builds, listicle campaigns, daily publishing, competitor share-of-voice tracking, and executive brand building.
Quarterly Recheck
The same rubric and the same locked question set, rerun. You get a delta report showing exactly what moved.
Why it matters: This is the only honest way to prove the work did anything. A recheck against different questions is not a measurement, it is a new opinion.
How is this different from an SEO audit or an AI grader?
Three comparisons come up on almost every call.
Against free AI graders and SaaS scanners
Those return a number. We sell judgment plus evidence: a human verifies every client-facing finding against the transcripts before it reaches you, and every failed check comes with what is wrong, what it costs you, and the specific fix. A score with no fix attached is a diagnosis with no prescription.
Against enterprise AI monitoring platforms
Those tools report continuously and well, and they are built for teams who already have the people to act on what they surface. We are the strategy and the hands. If you have a marketing department of one, a dashboard is another thing to check rather than a thing that gets fixed.
Against a traditional SEO audit
A traditional SEO audit does not examine AI surfaces at all. It will not tell you what ChatGPT says about you, whether Google AI Overviews cite you, or whether Google AI Mode names your competitor instead. Our report covers both layers, because the technical hygiene that helps one helps the other.
Is this the right fit?
This work pays off when there is already something for an AI system to find and cite. If there is not, the honest answer is to build that first and audit later.
Right for you if
- Your organic traffic has softened without an obvious cause, and your rankings have not moved
- Your customers are the kind of people who now ask an AI tool before they ask a friend
- You are in a category where being recommended matters more than being found
- You already invest in SEO or content and want to know whether it is reaching the new surfaces
- You want evidence rather than a dashboard, and a fix list rather than a score
Maybe not yet if
- Your website is brand new and has almost no content. There is nothing yet for an AI system to cite. Publish first, audit in a quarter.
- You have no Google Business Profile and no third-party presence anywhere. Start with the basics, which are cheaper and are prerequisites for everything we would recommend.
- You expect to be the top answer within thirty days. Freshness helps, but authority accrues over quarters. Anyone promising you thirty days is selling a number they cannot control.
- You want the score without the remediation. The audit is worth buying alone, but a score you do not act on changes nothing, and we would rather say that now.
Questions about AI search visibility.
What is the difference between AEO, GEO, and AI SEO?
In practice, very little. AEO stands for answer engine optimization, GEO for generative engine optimization, and AI SEO is the loose umbrella term. All three describe the work of getting your business cited inside AI-generated answers. The industry has not settled on a winner, and both AEO and GEO are in active use. We use AEO because our methodology, rubric, and service tiers are already built around it.
Are Google AI Overviews and Google AI Mode the same thing?
No, and treating them as one thing is the most common mistake we see. Google AI Overviews are the AI-generated summaries inside the normal Google results page. Google AI Mode is a separate conversational interface. They cite the same URLs only 13.7% of the time (Ahrefs, 540,000 query pairs, 2025), so appearing in one is almost no evidence that you appear in the other. Both have to be probed and reported separately, and we do.
How long does it take to show up in AI answers?
It depends on which pillar is holding you back. Technical fixes, such as an AI crawler being blocked or a page that renders empty without JavaScript, can change what a system can see within a crawl cycle. Authority and entity work, which is about third-party mentions and consensus, accrues over quarters. Anyone quoting you a fixed number of days is quoting a schedule they do not control.
Can you guarantee we will appear in ChatGPT?
No, and we would not trust a firm that did. What we can do is measure exactly where you stand today, fix every factor that is within your control, and rerun the identical question set each quarter so you can see what actually moved. That is a measurement, not a promise.
Do we still need traditional SEO?
Yes. The technical foundation that ranks a page is largely the same foundation that lets an AI crawler read and cite it. AEO is a layer on top of good SEO, not a replacement for it. A site with broken canonicals and blocked crawlers fails both.
What if AI is saying something wrong about our business?
That is a Narrative Gap, and it is one of the six dimensions we measure. It is also more common and more fixable than most owners expect. Inaccurate answers usually trace back to thin or inconsistent entity information: a name, address, or service description that differs across your site, your Google Business Profile, and the directories that list you. Making those consistent is unglamorous and effective.
If AI pulls from other websites, does our own site still matter?
Yes, and they are two different jobs. Off-site sources largely decide whether you get mentioned at all: directories, review platforms, industry roundups, community discussion, and video are where these systems build their sense of who is worth naming in your category. Your own site decides whether you get cited as the source, whether what is said about you is accurate, and whether the visit turns into a customer. A system that has decided to recommend your kind of business still needs somewhere authoritative to point, and that is you. Your site is also the only part of the picture you control outright, which is why remediation starts there: two of the five pillars we score, Technical Readiness and Structured Data & Extractability, are entirely about your own website.
If most AI answers do not link to us, how does AI traffic convert so well?
Because the two figures count different people. The share without links describes AI mentions, which is every time your name comes up in an answer. The conversion figure describes AI visitors, meaning the ones who actually arrived. Those are different groups, and the first largely explains the second: by the time somebody reaches you, an AI system has already recommended you and they have already stopped comparing. What it does mean is that your reporting is understating the effect. A customer who hears your name in an answer and then searches for you shows up in your analytics as branded search or direct traffic, and the answer that produced them is credited nowhere. That is measurable, but only if somebody goes and measures it deliberately.
Find out what AI says about you.
The uncomfortable part of this category is that you are already being described, whether or not anyone has checked. Somewhere in the answers your customers are reading, there is a version of your business that you did not write. The first useful thing anyone can do is go and read it.