What Does ChatGPT Say About Your Business?
Most owners have never looked. Five patterns you will recognise in what ChatGPT says about your business, and how to check yours in ten minutes. Start here.
Insights
Practical writing on AI implementation and AI search.
No hype, no predictions about 2030, and every claim either sourced to a named study or traceable to something we measure ourselves. If we cannot show you where a number came from, it is not here.
Written for owners and operators rather than for other consultants.
Six pieces to start with. The two we get asked about most are the difference between Google AI Overviews and Google AI Mode, and what to do when rankings hold while traffic falls.
Google AI Overviews vs Google AI Mode
Google AI Overviews and Google AI Mode are separate surfaces that overlap on just 13.7% of citations. What that changes for your business. Read on.
Rankings Held, Traffic Dropped: What Happened
Organic traffic fell but rankings held. Rule out five ordinary causes first, then check for the signature of an AI answer problem. Read the diagnostic.
Where AI Actually Pays in a Small Business
AI automation for small business, minus the hype. The four questions we ask and the arithmetic that decides what is worth automating. Run your numbers.
The 5 Things That Decide If AI Can Find You
An AI SEO audit scores five things: crawlability, structure, freshness, authority and visibility. Here is what each checks and what usually fails. Read more.
AI Search Glossary: AEO, GEO, LLMO and More
Plain definitions for answer engine optimization, GEO, LLMO, mentions versus citations, entity and share of voice. Read the AI search glossary.
Would you rather we looked at your business than wrote about it?
Everything here is general by design, because an article that names your industry still does not know your business. A Lite Scan takes two fields and comes back with one page about you specifically.